Dominique Xardel is an author and academic in the fields of management and marketing. He is an honorary life member and former Director of the French Graduate School of Business, ESSEC,[1] and a former Editor-in-Chief of the European Harvard Business Review (Harvard L'Expansion) in France.[2]
Educated in Aix-en-Provence and a graduate of ESSEC in Paris and Columbia University in New York, after completing his PhD Xardel worked for businesses such as Union Carbide, Unilever and Time Inc before becoming the Dean of ESSEC. Since 2005 he has taught marketing at Geneva Business School in Switzerland.[3]
He is the author of more than 27 books and numerous research paper in the field of strategic marketing.[3]